Happy Easter! (to those of you who celebrate it now)
I have just completed a killer project of 56 articles about CNC (Computer Numerical Control) machines that lasted for two weeks and even though I am exhausted, I am also thrilled that I can now update you on the ideas that have been boiling the last few days.
As you might have noticed, my (now ex-) website, "Alexia's Writings and Designs" is down. But there is a new website, called "The non-hip hippies". So what happened? Let's take it from the start... In October 2012 that I decided to stop looking for a job as an architect and start working as a freelance writer instead, I had no clue about how much writers charge for articles, blog posts, ghost-writing and the like. So I just made low-ball offers on E-lance and got jobs.
My clients were thrilled with me, even though I am not a native speaker and all of them were. That was great, because it helped me build my confidence. But after two months I realized that the reason they were thrilled was because they got good quality writing for peanuts. I was not disappointed at all, because I felt I was still in training and indeed some clients gave me the chance to do writing jobs I had zero experience doing. Essentially they trained me for free in writing search engine optimized posts and fitting irrational keywords in articles in a way that it would look natural. It was a start.
But after a few months of working like crazy and getting about the 1/3 of what my partner gets as a PhD student, I decided I should ask around and see what others charge for their writing services. So I joined the "Freelance Writer's Den". I was too busy to read all the resources about "how to make good money writing" but I had enough time to give them my website address and ask for an evaluation.
The harsh feedback
And then the evaluation came... Even though it hurt to read, I will write it all down here, so as to save other people who want to make a proper writer's website:
-I used an Oscar Wilde quote in one of my pages, to explain my transition from architecture to writing. The so called "The Den Mother" wrote to me that if a writer needs a quote of a writer to tell their story, no one will trust the creativity of said writer.
-The Den Mother was supper confused by the fact that I had a shop that combined postcards and writing services and was so hard to navigate within it.
-The Den Mother said my resume was super lengthy and pretty mush useless because it showed that I have studied something totally irrelevant to writing.
-She also said that all my client feedback was useless because I did not link back to the clients websites or mail addresses and they were mentioned with their E-lance usernames aka useless stuff.
-Then she went on to say that my "policies" page was to long and intimidating.
-She did not stop there and commented on my Louis Carol, Alice in Wonderland pic, saying that it is stupid for a designer to use other peoples images.
-As if that was not clear yet, she went on to say that my website was absolutely confusing, she had no idea what I was trying to sell, where were my sample writings and was I a real person?? (that last comment was because I did not have enough photos of myself, as she noted).
-And because I was not devastated enough, she also said that the blog page on the website was hard to read.
Sooooo... My first impulse was to unsubscribe from her website and bury my head in the sand. Five deep breaths later I realized that I have asked her for the feedback and she did an amazing job. Also the feedback was supposed to help me and it was not a personal attach.
Two deep breaths later I was able to share my disappointment with my partner, who had a great idea.
The great idea
He told me that it is meaningless to try and promote myself as a writer, as there are thousands of them. It is also meaningless to promote myself as an architect because there are also thousands of them and most of these thousands are also unemployed. He said that I should present the qualities that are unique about me.
We thought about it for a while and concluded that what I have that most other people do not have is a love for writing, and architectural background that included strong design training, and an architectural research project focused on the production of food in urban environments. I am also a vegan (trying my best) and in love with old-school sustainable living. This is who I am. A vegan geek with a deep love for all things natural plus a love for research.
So, after discussing more with my ever-so-patient partner, we concluded that my website should not be about trying to sell my self as a content writer or a designer. It should be a documentation of the research that I do in my everyday life, because that is what fulfills me. It should be full of articles about cob houses
and herbal tinctures
and river stones
and plant-based recipes
and how to grow your own food
and how to make your own wine
and how to make fuel out of rotten produce
and mythology
and environmental friendly cleaning products
and reviews on my favorite books
and....
And now what?
Until the site is up and running, I will start writing articles and uploading them on scribd. Once the site is ready, there will be links of the articles on the website. In the meantime, I will be posting the scribd links on facebook and I will make sure that the articles are printer-friendly versions.
During the following two weeks we (partner and I, that is) are also going to upload a youtube video or two, explaining what the site will be all about, who we are and what drives is.
I am very excited and cannot wait to see how this goes.
Wish me luck and stay tuned!




